For growing companies that have pursued a high level customer succes strategy, there comes a point in time when they have to look at how to align their proposition and their customer needs.
Speaking to many customers who are facing this challenge, there’s no silver bullet that magically brings the two together, and surprisingly some didn’t actually think it was necessary to align the two closely at all.
After all the two functions are run as separate initiatives. Separate teams, separate accountabilities and their own unique problems. However, as we work closely with many sales enablement and partner enablement teams, We have found that there are some good opportunities for businesses to leverage synergies.